What do leading indicators measure in relation to performance?

Leading indicators measure activities that have the potential to influence future performance outcomes. In contrast to lagging indicators, which look at past data and results after the fact, leading indicators focus on proactive behaviors or activities that drive results. For example, the number of customer interactions, training sessions conducted, or product development milestones achieved can serve as leading indicators, suggesting future success based on current activities. This forward-looking aspect allows organizations to adjust their strategies and actions to improve future results.

In the context of performance measurement, understanding and leveraging leading indicators can help organizations anticipate changes and make informed decisions. This makes option B the most suitable choice, as it emphasizes the relationship between activities and future performance.